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WaardeX is a cutting-edge platform designed to help publishers maximize their revenue through programmatic digital advertising. Its powerful ssp supply side platform leverages advanced machine learning to optimize ad placements and ensure that publishers get the best possible CPM for every impression. By adapting to real-time market conditions, WaardeX allows publishers to dynamically set inventory prices and maximize their earnings.One of WaardeX’s standout features is its header bidding integration, which enables publishers to offer their ad inventory to multiple demand sources at once, driving up competition and ensuring higher revenue. This technology empowers publishers to unlock the true value of their ad spaces, whether on web or app platforms.WaardeX also offers access to private marketplace (PMP) trading, allowing publishers to engage in exclusive auctions and sell premium inventory to a select group of buyers. This transparent and controlled process ensures higher eCPMs and better insights into who is purchasing impressions.With custom yield solutions, publishers benefit from data-driven strategies and expert account management. WaardeX provides tools for real-time inventory control, helping publishers optimize ad performance across channels and formats, including video and mobile. Publishers maintain full control over their ad inventory, managing everything from price floors to blacklisting specific ads.By offering a holistic approach to programmatic trading and delivering tailored support, WaardeX enables publishers to tap into a broad network of demand partners and significantly boost their ad revenue.